3. RETHINK CONSUMPTION

We strive for an active role in the transition to a circular industry. As our collections are timeless and made to last, we see a high potential in inspiring and motivating everyone to slow down fashion together with us.

Where we are now

  • We currently have a return rate between 25 – 35%
  • We are finalizing our sustainable washing instructions
  • We are improving our fit- and size charts
  • In February 2022 we launched our circular initiative 10DAYS For Good, offering a selection of pre-loved 10DAYS items (exclusively in oour concept store Amsterdam)

Goals 2025

  • We offer several services to slow down the pace of fashion
  • Maximum of 20% return rate


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