Embrace the Unexpected, Celebrate the Simple
UNEXPECTEDLY and SIMPLE, the new unisex fragrances from 10DAYS, encapsulate the individual essences of the brand's two founders. Both scents are uniquely developed for 10DAYS in Grasse, the perfume capital of the world and the ingredients are predominantly natural.
Embodying Amsterdam's vibrant spirit, UNEXPECTEDLY bursts with dynamic energy, while SIMPLE imparts a scent of effortless elegance. The perfumes can be used individual and layered.
Together, these fragrances form a harmonious part of the 10DAYS Lifestyle range. They translate the Amsterdam style of high-quality, comfortable clothing, spirited experiences, embodying the brand's ethos to "Rebuild yourself every day in every way."
UNEXPECTEDLY by 10DAYS embodies the free-spirited, energetic personality of Creative Director Barbara Hilbrink. Bursting with zesty top notes of bergamot, tangerine, petit-grain, and bitter orange, the scent seamlessly transitions to a heart of grapefruit flower, ylang-ylang, and orange blossom accord, echoing Barbara's zest for life and continual pursuit of new ideas. Grounded in rich base notes of warm sand accord and Caledonian sandalwood, it echoes sun-soaked travels, rhythmic music, and the effervescence of good living.
UNEXPECTEDLY is a tribute to the pursuit of dreams, a scent for those who dare to live outside the conventional and embrace the extraordinary.
SIMPLE by 10DAYS, inspired by Brand Director Myon Veenendaal, is a testament to the beauty of effortless style and independence. Opening with a refreshing mix of grapefruit, bergamot, and sparkling blackcurrant top notes, the fragrance captures Myon’s love for vibrant simplicity with a refined touch. The heart of the scent, a blend of powdery Iran rose, yerba mate, and violet flower reflects a commitment to self-care and cherished moments. Grounded in base notes of deep Virginian cedarwood, warm cinnamon and earthy patchouli, it encapsulates the comfort and timeless style that embodies our 10DAYS spirit.
SIMPLE is an effortless scent, an ode to a lifestyle of freedom and of focused, mindful choices.