Privacy & cookie policy

On this page you can read all about the data 10DAYS collects and about the purposes it serves. We aim to be completely transparent about the way we handle your data. This privacy statement applies to the 10DAYS online shop, the head office and to the 10DAYS concept stores.

We believe in a trustworthy relationship with all partners, the 10DAYS staff and our customers, and because of this we take your privacy very seriously. This is why we make sure all personal data is collected in the most safe and secure way possible. This information will be used solely to guarantee the most efficient and best possible service.


We collect your data to offer you the best service possible. This data will be strictly used for the purposes that are enlisted on this page. If 10DAYS wants to use your data for other purposes in any other way, we will explicitly ask your permission first.


You automatically consent for 10DAYS collecting your data when:

  • You place an order
  • You create an online account
  • You subscribe for the online newsletter
  • You become a 10DAYS member in one of our stores
  • You contact our customer service
  • You apply for a job at 10DAYS

The collected data will not be shared with third parties unless this is strictly necessary to be able to service you in the right way. For instance to deliver your order by deploying an external delivery service.


All necessary measurements are taken to ensure safety of all collected data. All data regarding the user experience on the website are used for future improvements. To collect this data we use some external parties, which are – like 10DAYS - bound to very strict laws to ensure your privacy

The data that is collected when you place an order will be saved for a minimum of 7 years. Subscriptions for the newsletter will be stored until the moment you decide to unsubscribe or until 10DAYS decides to stop the email marketing service. The data that is collected by our customer service will be stored as long as needed to offer you the best service. The information that is collected during an application process will be stored up to 4 weeks after the application process closes, unless agreed otherwise. With consent of the job applicant, the personal data can be stored up to 1 year.

The following data will be collected by 10DAYS:


To be able to process your order, we collect your name, email address, phone number, delivery address and billing address (in case the delivery address is different from the billing address). Your email address will be used to send you an order confirmation and to keep you updated about your order status (for instance to inform you about the delivery of your order or to ask you about your customer experience). The phone number will strictly be used to contact you if any questions rise concerning the order. All data collected by online purchases will only be shared by the 10DAYS distribution center and by the external delivery service. This data is strictly confidential and will only be used to process and deliver your order. It will be handled with great care.

Because 10DAYS would like to offer you the most relevant collections, we collect data concerning your order history and your shopping behavior. With this data we optimize our marketing to be able to serve you in the best way possible.

10DAYS collects information about the products you’ve saved on your wish list or if you have any products left in your shopping bag. With this information we email you a reminder or an offer with other relevant products.


In oder to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.


In the 10DAYS concept stores we register every purchase on the receipt. This data will be collected on a secured server. When you choose to become a 10DAYS member, we collect your name, email address and potential additional information that you share with us. This way we can offer you an even better service in the future!


The camera’s in the 10DAYS concept stores are used to increase safety of the customers, the colleagues and the collection. The camera footage is stored up to 4 weeks and will only be used in case there is suspicion of theft, fraud or when a safety incident occurs. At the request of the police this camera footage can be shared with the authorities. In case of an incident the footage can be saved until the case is completely handled.


An online order can be returned by sending the order (including return form) back to the 10DAYS distribution center. The information on the return form will be used for the return process and to pay back the purchase amount. Feedback will be used to optimize the 10DAYS products and services.


When an account is created, 10DAYS collects your personal data on a secured server. This information is used whenever you log into your account in the future.


Only when you consent in receiving the online newsletter by subscribing via the subscription form, we will sent you the 10DAYS newsletter. When you’ve successfully subscribed, you will receive the newsletter on a weekly basis. You can unsubscribe at any moment by using the link you can find at the bottom of every mailing. If you unsubscribe from the list, your information will be stored up to 6 months. After unsubscribing from the list you will not receive any weekly mailings anymore.


10DAYS uses targeted marketing by publishing online advertisements based on collected data to target you with the products that are most relevant to you.


Whenever you contact the 10DAYS customer service, we collect your name, your email address and possible additional information you share with us to process your question or complaint as good as possible.


If you visit the 10DAYS website, cookies are used. By using cookies our system can recognize you as a unique visitor, and with this information we will be able to offer you even better and more relevant information and products. If you visit the website, you have the possibility to accept or decline cookies.


If you apply for a job at 10DAYS we will collect your name, email address, phone number, resume, photo and your motivational letter. The information that is collected during an application process will be stored up to a maximum of 4 weeks after the application process closes, unless agreed otherwise. With consent of the job applicant, the personal data can be stored up to 1 year.


According to the law “General Data Protection Regulation (GDPR) you have the right to:

  • Permit access to your personal data
  • Change your personal data
  • Delete your personal data
  • Restrict processing your personal data
  • Transfer your personal data to a third party or to you
  • Cancel processing your personal data for future purposes

This privacy statement can change from time to time due to changes in our services or changes in law. We will make sure potential future changes will never have any negative effect on your privacy. If there ever occurs a situation in which changes will have an effect, we will always inform you beforehand.


If you have any questions or feedback about our privacy you can contact us:

Toetsenbordweg 24-2
1033 MZ Amsterdam

Phone: +3120-4930080

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