Our Story

Born inAmsterdam, 10DAYS has been inspiring a free-spirited way of living since 2007. Grounded in the fierce independence of our home city, we hero individuality, authenticity, and freedom in all senses. Guided by our belief that it’s the simple things that bring the most joy, we champion a lifestyle built on timelessness and comfort – an attitude reflected in our designs.

A celebration of enduring style, our collections spotlight quality and comfort at all times. Every piece is cut for ease. We forgo passing trends in favour of a seasonless wardrobe. When it comes down to it, our clothes are all about giving you the confidence to live the life you want – a belief that comes straight from the heart of our two founders, Barbara Hilbrink and Myon Veenendaal.

Creative shapes, soft fabrics and unexpected details are through lines in our ready-to-wear, footwear and accessories. Our designs are made with versatility in mind, and an eye on what works with past and even future collections. 

Sustainability has always been part of the 10DAYS story. Production is largely in Europe, and premium fabrics are preferred as they last longer – because we believe a sustainable wardrobe is one that endures.

Since 2023, 10DAYS is proudly GOTS certified.
A GOTS certification guarantees the use of organic cotton and safe chemicals throughout the entire production process. Contributing to a transparent supply chain with good working conditions, living wages and environmentally friendly production.