Rethinking consumption

We strive to play an active role in transitioning to a circular industry. With our timeless, lasting collections, we see immense potential in inspiring and motivating everyone to slow down fashion alongside us. We plan to do that by enhancing the social and environmental impact of our products and organization. We focus on three themes and collaborate with expert partners to accelerate change and develop sustainable solutions for the future.

We currently have two circular initiatives that focus on the steps we take to limit waste, save resources, and be considerate towards the environment.

10DAYS Pre-Loved

Exclusively in our Amsterdam and the Mall of the Netherlands concept stores, 10DAYS is committed to offering high-quality pieces that only get better over time. This initiative is what is known as “10DAYS For Good”. Clothes with staying power, modern classics without wear-out. When it no longer suits your needs, give your former favourite a new future. Pass it on. For Good.

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