All about 10DAYS

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All about 10DAYS

Born in Amsterdam, 10DAYS has been inspiring a free-spirited way of living since 2007.

Grounded in the fierce independence of our home city, we hero individuality, authenticity, and freedom in all senses. When it comes down to it, our clothes are all about giving you the confidence to live the life you want – a belief that comes straight from the heart of our two founders, Barbara Hilbrink and Myon Veenendaal.

OUR FOUNDERS' PHILOSOPHY

Timeless and ageless lifestyle. 10DAYS stands for freedom, individuality, and effortless style.

We promote a lifestyle that is not driven by trends or fast fashion, but by comfort, authenticity, and long-lasting design. Their philosophy: “We don’t believe in rules. We don’t believe in trends. We don’t believe in fast fashion.” – Barbara & Myon

Unexpectedly simple

HIGH-QUALITY, COMFORTABLE & VERSATILE DESIGNS

Creative shapes, soft fabrics and unexpected details are through lines in our ready-to-wear collections.

10DAYS focuses on premium materials, such as organic cotton, lyocell, and recycled fabrics, and creates pieces that are:

Comfortable
Versatile
Recognisable in design

Our collections are known for blending comfort, premium craftsmanship and timeless appeal.

Progress is impossible without change.

SUSTAINABILITY & CONSCIOUS PRODUCTION

Sustainability has always been part of the 10DAYS story. Our production largely takes place in Portugal, and we consciously choose premium fabrics for their quality and longevity. As a certified B Corp, we believe that a sustainable wardrobe is one that endures, and we are committed to making responsible choices to achieve that.

This commitment is reflected through:

GOTS-certified organic cotton
Recycled materials
Long-lasting, seasonless designs to reduce waste
Encouraging consicous consumption rather than rapid, trend-driven buying