Comfort that moves naturally

Every piece is made to feel effortless. Relaxed fits, breathable materials and subtle detailing create clothing that supports your rhythm.
Whether you choose a soft sweater, a pair of relaxed pants, a simple tee or a lightweight layer, it should feel right from the first moment.

Designed in Amsterdam, made with care

We believe in simplicity, quality and conscious choices. Our designs have calm lines, natural tones and balanced shapes that stand the test of time.
Many of our fabrics are organic, recycled or carefully selected for durability and comfort. Conscious production ensures that our items stay relevant season after season.

Popular items in our collection

In our All Items collection, you’ll find:
– Sweaters & hoodies
– Tops & tees
– Pants & joggers
– Dresses & skirts
– Blazers & jackets
– Everyday basics
– Accessories including socks, bags and scarves

Every item shares the same foundation: softness, ease and a quiet modern aesthetic.

Choosing the right fit

Our silhouettes are relaxed and designed to give space.
– Choose your usual size for a natural, effortless fit.
– Size down for a slightly cleaner silhouette.
– Mix loose and fitted pieces to create balance.

We design clothing that adapts to your life — not the other way around.

Outfits for every moment

Our items work throughout the year:
– Light tops and sweaters in spring
– Airy dresses and tees in summer
– Layered looks in autumn
– Warm fleece, knits and coats in winter

Wear 10DAYS casually, elevated, or somewhere in between. However you wear it, it should feel effortless.

Quality you can rely on

A good piece lasts. That’s why we test our fabrics for softness, shape retention and daily comfort. The seams stay smooth, the colours stay calm, and the fit remains balanced — wash after wash.

Your everyday essentials start here

Our Women’s All Items collection is designed to be worn every day, mixed, layered and rediscovered. Simple, conscious and comfortable — so you can move through your day with ease.