10DAYS For Good
How we take responsibility in improving our impact
Some highlights of our 10DAYS for Good journey over the past few years:
2021
First 10DAYS Sustainability Roadmap set out
Started with selling secondhand items in our concept stores under ‘10DAYS for Good’
2022
Developed the 10DAYS Sustainable Materials Ranking
2023
10DAYS became certified for GOTS
2024
10DAYS became certified for GRS and RAF too
Our first impact report is published
Our Pre-Loved webshop is launched online
2025
10DAYS has become a certified B Corp - read more
2026
10DAYS joined the 1% for the Planet network and commits to donating 1% of its turnover from e-commerce and retail to certified environmental initiatives
Purpose statement
To create timeless, comfortable, premium designs and clothing that give you the confidence to live the life you want, while prioritizing quality over quantity and making conscious material, design, and business choices. We believe in a lifestyle that isn’t driven by trends or fast fashion, but by comfort, authenticity, and timelessness. We see sustainability as a shared responsibility. By working closely with our suppliers and communities, and taking steps to reduce our environmental impact, we aim to support systemic change and want to demonstrate that fashion can be both beautiful and responsible.
Vision
At 10DAYS we believe people can be free and make the most out of their lives, on a planet that is in balance and in a society where all people get equal opportunities to fulfil their dreams - todays and next generations. It is our ambition to slow down fashion and enable people to rethink their relationship with fashion and the way they consume.
10DAYS inspires people around the world to rethink fashion. From fast to slow. From quantity to quality. From functional to emotional.
Mission
To enable women around the world to follow their heart, be real and feel confident by bringing a simple, sustainable and high-spirited lifestyle collection to women. We aim to build a thriving, profitable lifestyle brand offering quality clothes, expanding to new markets and opening more stores, while treating people and the planet with respect by taking our responsibility to reduce our impact.
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Ensuring Quality & Longevity
One of the most effective ways to reduce impact is to make clothing that lasts. By designing timeless products and focusing on quality, we hope our collections will be worn for many years. We support this with initiatives that help extend the life of our products, like offering secondhand 10DAYS products via our Pre-Loved programme.
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Monitoring Our Supply Chain
At 10DAYS we aim for long-term relationships with our suppliers. Most of our collection is produced in Portugal (> 80%). We believe everyone involved in making our products should be able to work in safe and respectful conditions and earn a fair wage. We know there is still work to do, especially outside the EU.
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Environmental Impacts
Fashion production has a significant environmental footprint. Every garment has an impact. We focus our efforts on the areas where we have the most direct influence: the materials we choose, the certifications we hold, and our CO₂ emissions. Our material certifications reflect our dedication to accountability and continuous improvement.
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Community
At 10DAYS we value our community. An important step has been our Bcorp certification. Also, we want to give back to our community by volunteering events and donations.
Our Impact reports reflect what we have achieved in previous years, our progress made and the challenges we faced.
We have developed different policies to translate our four impact areas
in the way we do business. You can read more about these 10DAYS principles and standards.
10DAYS Ethical Marketing Policy
