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11-12-2019 | by: Myrthe Diepgrond
ALOHA! New Chapter
A new collection is here and it’s full of good vibes! Everything started with a trip to Hawaii. The idea was to create a collection inspired by the good vibes of the island. With lots of references to the surf life and the colours of the sunsets in Maui. A collection that, as always, is full of our iconic soft qualities and comfy styles. With pieces you can wear throughout any kind of day.
From Hawaii we went to Ibiza. From one island we travelled to another. We went to the Spanish white island and shot a campaign that breathes the island’s vibe. It was a super inspirational and fun trip!
Because we definitely wanted to stay into that mood, we created a Spotify playlist with all the songs that remind us of our trip to Hawaii and Ibiza.
Pssst, tomorrow the new collection will be online. Keep an eye on our website!
Are you curious? Watch the campaign video and shop our newest Chapter 12.
"From one island we travelled to another"
"From Hawaii we went to Ibiza to create our campaign shoot. And one thing is for sure: we had lots of fun!"
Watch the backstage video:
NEW STORIES COMING SOON