Product added to your basket
12 - 12 - 2018 | by: Alba Garcia Aguado
EMILY MARANT AVEC 10DAYS | Story of a collaboration
The announcement came during our show at Amsterdam Fashion Week: Emily Marant x 10DAYS. A collaboration was on its way. Since then, we’ve been working non-stop together, exchanging emails, calls, meetings and laughs while designing something that would represent both Emily’s Parisienne’s creative ideas and 10DAYS unexpected vestiaire. After several months of work together, we are finally able to show you a sneak peek of our collaboration.
The full Emily Marant x 10DAYS Capsule Collection will see the light in 2019, but as we couldn’t wait so long, this December 2018 we will launch a sweater, a t-shirt and a tote bag as a preview of what will come next.
Do you want to know more about it? Keep on reading!
" We’ve been working non-stop together, exchanging emails, calls, meetings and laughs while designing something that would represent both Emily’s Parisienne’s creative ideas and 10DAYS unexpected vestiaire."
THE UNEXPECTED KIND OF IT-GIRL
Emily Marant is everything beyond the typical IT-Girl. Oh yeah, she’s so much more than that!
Mly – for insiders - took a path in the direction of art and design. Three years ago, she brought back to life Studio Marant - originally founded her great grandfather, and never looked back. Today Studio Marant is an ecosystem for art, fashion and design- Emily collaborates with emerging artists and designers to create limited edition pieces, exhibitions, scenographies and special projects with brands.
It was her work at the Studio that caught our attention and made us think she was the perfect fit for 10DAYS.
SHARED VISION: ICONIC SHAPES IN PREMIUM QUALITY
Emily is the embodiment of the type of woman we admire: a free spirit with a creative mind. She inspired us from the beginning and still continues to do so, after months of working together.
From the logo to the design of the pieces, the materials and the colors, everything has been carefully created in collaboration with Emily and the Design & Production team at 10DAYS. Both Barbara and Emily shared the same vision on the importance of good quality pieces and unexpected details. That’s why each creation is made of bespoken materials. Organic cotton, high quality linen and premium fleece. 10DAYS at its finest.
Made of our signature linen-elastane blend, the Emily Marant x 10DAYS tee will adapt to your body without losing its shape. 10DAYS at its finest.
OUR CAMPAIGN SHOOT AT THE APOLLO-HOUSE
Since Emily is a big fan of architecture, we choose the Apollo-House as the location to shoot the collection. The listed monument was designed by architect Dirk Roosenburg and the fully renovated second entrance of the building turned out to be the perfect fit for our campaign.