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18 - 03 - 2017 | door: Alba Garcia Aguado
10DAYS x 10YEARS
Time goes by so fast. It seems almost impossible that already 10 years have passed since that day when Barbara and Myon met on a terrace and their story started. Nothing was planned, everything happened just by chance. And suddenly here we are, 10 years later. Bigger, stronger, happier.
The 10DAYS 10thanniversary was a really important milestone for us. A special occasion we wanted to share with everyone that had been part of our story. We invited our customers, suppliers, influencers, friends and 10DAYS fans. For the first time, instead of having an intimate fashion show at our offices, we rented a large venue to hold a big celebration. In this impressive industrial event location ‘De Kromhouthal’ we created a catwalk full of beautiful lights that resembled a starry night. Very unique were the billboard size photos of the 10DAYS team members, photographed by Anne Dokter, hanging from the ceiling throughout the space. We designed a limited edition ‘Anniversary’ sweater in our known 10DAYS signature: Unexpected and simple, never regular.
10DAYS x 10YEARS
17 / 03 / 2017
It was a BIG day. A beautiful day full of emotions. Excitement for showing our new collections: BestBasics, Winter Flash ‘17 and a preview of Summer ’18, nervousness for everything to go smoothly and happiness for having everyone together in the same place at the same time. But no reason to worry cause in the end everything was perfect. All the effort put into the day paid off and we felt the love and warmth of everyone.
It was great to celebrate our 10thanniversary, and even better to know that we still have a long journey ahead of us. And we know that with the 10DAYS family it’s going to be an exciting and fun one!